Senior Paid Media Specialist
POSITION SUMMARY
The Daily Wire is looking for a highly motivated Paid Media Specialist to join the Paid Media team! The Senior Paid Media Specialist is responsible for executing biddable media campaigns in buying platform engines such as Google Ads, Meta Ads, etc. This role requires a deep understanding of the unique challenges associated with subscriber acquisition businesses.
PRIMARY RESPONSIBILITIES
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Experienced in running paid advertising campaigns on Meta Ads, Google Ads, Microsoft Ads, Apple Search Ads, X (Twitter) Ads, Snapchat, etc.
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Track metrics specific to subscriber acquisition success, including CPA, ROAS, CVR, CTR, etc.
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Ideate creative concepts and use analytics to inform further creative ideation and refreshing
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Translate findings from platform analyses into campaign improvement
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Lead testing efforts to assess bidding, creative, and landing page efficacy
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Assist with reporting for leadership campaign optimization schedule and tracking system
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Stay on top of industry standards and trends
Experience & Requirements
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1-3 years of experience in paid media campaign execution
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In-depth knowledge of paid media strategy:
• Bid-based buying platforms
• Forecasting and opportunity/gap analysis
• Staying on top of new paid trends and products
• Research tools/competitive analysis
• Budget/pacing and billing
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n-depth understanding of algorithmic buying strategies and optimization practice
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Possess a strong understanding of cross-channel paid media opportunities (social, video, search, display, CTV) and the ability to justify unique media mixes
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Strong familiarity with Microsoft Excel and Google Sheets
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